Do not love the world or the things in the world. If anyone loves the world, the love of the Father is not in him. – 1 John 2:10 ESV

John has made it perfectly clear that, as children of God who enjoy the love of God, we are expected to share that love with one another. We are to love as we have been loved. When we allow the love of God to flow through us, His love is perfected or completed in us. We become conduits of His love to those around us. Paul tells us, “But God showed his great love for us by sending Christ to die for us while we were still sinners” (Romans 5:8 NLT). Jesus was the expression of God’s love. He made God’s love visible, tangible, touchable and knowable. In the garden on the night He would be betrayed, Jesus prayed to His Father, “I have revealed you to them, and I will continue to do so. Then your love for me will be in them, and I will be in them” (John 17:26 NLT). Jesus revealed God. That was an act of love. He shared God’s love with those who desperately needed it. And we are to do the same thing. But the problem is, we can easily misplace and misuse our love.

John warned his readers that love for their brothers and sisters was going to have competition. There was going to be the temptation to share their love in the wrong ways and in the wrong places. He wrote, “Do not love this world nor the things it offers you, for when you love the world, you do not have the love of the Father in you. For the world offers only a craving for physical pleasure, a craving for everything we see, and pride in our achievements and possessions. These are not from the Father, but are from this world” (1 John 2:15-16 NLT). In reality, he warns them, love of the world is not really misplaced love, it is an altogether different kind of love. It isn’t God’s love flowing through us. It is a self-centered, self-absorbed kind of love that uses and abuses. It is a love of self, not a love for others. And it is the greatest danger we face as believers. It is why Jesus prayed, “I’m not asking you to take them out of the world, but to keep them safe from the evil one” (John 17:15 NLT). Jesus knew that we would be under constant attack and face the unrelenting temptation to love this world and the things it has to offer. The enemy wants to keep our focus on ourselves, on our personal pleasures, rights, and needs, all the while feeding our sense of self-importance. While God wants us to learn to die to self, Satan wants to keep us self-obsessed. The three areas John warns us about all have to do with self – “a craving for physical pleasure, a craving for everything we see, and pride in our achievements and possessions” (1 John 2:16 NLT). In essence, it isn’t really a love of the world as much as it is a love of self. It is all about self-gratification, feeding our sinful desires; self-indulgence, fulfilling our insatiable appetite for more; and self-glorification, making more of ourselves than we do of others, or even God.

When we love the world, we get something in return. It feeds our appetites. It fuels our desire for more. It makes us feel important, significant, and somehow accepted. But as John says, these things “are not from the Father, but are from this world” (1 John 2:16 NLT). This isn’t the love of God flowing through us. This is the love of self sucking anything and everything back into itself like a black hole. That kind of love becomes deadly and destructive. The Dead Sea is a beautiful body of water, but it is a beauty that is deceptive. It is a sea with fresh, clean water flowing in, but no outlet for the water to flow out. So it sits and stagnates, absorbing all the minerals and salts from the surrounding soil, creating a deadly environment where nothing grows. the water is undrinkable and incapable of sustaining life. What an apt illustration of the Christian who allows the life-giving love of God to flow into his life, but never shares it with those around him. His love of self motivates him to keep it to himself, and his desire for self-gratification, self-indulgence and self-glorification causes him to seek from the world a false kind of love that has no outlet and leads to death. We were meant to love. We were intended to share the love we have received with those around us. Jesus told the woman at the well, “whoever drinks of the water that I will give him will never be thirsty again. The water that I will give him will become in him a spring of water welling up to eternal life” (John 4:14 ESV). Springs give life. They are fresh and refreshing to those around them. They restore and renew. They flow out, never becoming stale or stagnant, receiving a never-ending supply from a source that remains hidden from view. That is the life we have been called to live. But when we fall in love with self and allow ourselves to believe that the world loves us because it feeds our basest appetites, we misplace our love and run the risk of becoming life-robbing, rather than life-sustaining.